معرفی
Colleen McClure is an Assistant Professor in the Department of Marketing, Industrial Distribution, and Economics at the Collat School of Business, University of Alabama at Birmingham (UAB). She holds a Ph.D. in Marketing from Oklahoma State University, awarded in August 2022. Her research focuses on sales strategy, AI in sales, organizational buying behavior, and B2B marketing dynamics. She has published in top-tier journals such as the Journal of Personal Selling and Sales Management and Journal of the Academy of Marketing Science.
Dr. McClure teaches courses including Distribution Analytics, Distribution Operations, and Marketing Internship. Her teaching spans both UAB and non-UAB programs, with roles dating back to 2022. She actively contributes to the academic community through peer reviewing for journals like Journal of Business and Industrial Marketing and Journal of the Academy of Marketing Science.
Her recent work explores the psychological impacts of salesperson ambidexterity, AI's transformative role in sales processes, and the dual effects of buyer expertise in B2B negotiations. She advocates for balanced adoption of AI tools to enhance sales effectiveness while addressing ethical and human-centric challenges.
