Thomas E. DeCarlo

Thomas E. DeCarlo, Ph.D., is the Ben S. Weil Endowed Chair of Industrial Distribution and Professor of Marketing and Industrial Distribution at the University of Alabama at Birmingham since 2009. He previously served at Iowa State University (1993-2006) and earned his Ph.D. in Business from the University of Georgia (1993) and BA in Accounting from North Carolina State University (1982).

• Research focus on strategic sales management, customer relationship management, and marketing communications
• Key methodologies: in-depth interviews, field experiments, and multivariable regression analysis

Research Trends: His 15 most recent publications (2015-2025) examine:

• Salesperson ambidexterity and stress dynamics
• Consumer suspicion and persuasion knowledge
• Digital crowdfunding strategies
• Internal selling process optimization
• Service ecosystem theory in B2B contexts

Scientific Awards:

• Recognized for outstanding teaching
• Multiple business impact awards

Professional Activities: Served as Interim Department Chairperson (2014-2015) and ID Faculty Search Chair (2020). Actively reviews for journals like European Journal of Marketing and Industrial Marketing Management.