Trond Bergestuen

Trond Bergestuen is an Assistant Professor in the Marketing and Supply Chain Management Department at the University of Wisconsin - Eau Claire's College of Business. He holds a Ph.D. from the University of North Texas, an MBA from Cornell University, and two M.Sc./B.Sc. degrees from the Norwegian School of Economics. His research focuses on business-to-business marketing, inter-firm relationships, and sales management, with notable publications in Industrial Marketing Management and Journal of Personal Selling & Sales Management. He has over two decades of industry experience in Europe and the U.S. as a management consultant and marketing executive, holding P&L responsibility and strategic leadership roles. Bergestuen received the 2022 Chuck Tomkovick Teaching Award for his pedagogical excellence and commitment to student success.

Education:

• Ph.D., University of North Texas
• MBA, Cornell University
• M.Sc. & B.Sc., Norwegian School of Economics

Research Themes: His work examines principal-agent dynamics in B2B distribution channels, dual distribution systems' impacts on independent representatives, and the role of inter-organizational climate in sales decision-making. Recent studies emphasize optimizing manufacturer-representative relationships and strategic marketing initiatives in both B2B and B2C contexts.

Awards:

• Chuck Tomkovick Teaching Award (2022)
• Henny Wittink Memorial Marketing Prize (1998)
• Nominated for UNT Outstanding Teaching Assistant Award (2019)

Teaching spans undergraduate and graduate courses in marketing strategy, international management, and sales. No formal grant details are provided in the text, but his research consistently addresses practical industry challenges. He has no listed labs or teams but collaborates with scholars like Thompson and Strutton on distribution channel dynamics.