Sharmila C. Chatterjee

Sharmila C. Chatterjee is a Senior Lecturer in Marketing and Academic Head of the Enterprise Management (EM) MBA Track at MIT Sloan. She teaches B2B Marketing and mentors Action Learning initiatives like G-Lab, China/India Lab, and the EM Lab. Her research focuses on B2B marketing strategies, sales force management, and technological innovation diffusion. She holds a PhD from Wharton School, University of Pennsylvania, and has been honored with DMEF case writing awards. Chatterjee advises students on strategic market expansion, such as EnviroSpark Energy Solutions' EV infrastructure projects.

Education:

• Bachelor’s Degree from Birla Institute of Technology and Science (BITS), Pilani
• PhD in Marketing from Wharton School, University of Pennsylvania

Research Interests: Combines econometric analysis with survey research to study distribution channels, sales-marketing alignment, and value-based management. Recent work explores AI applications in customer value creation and pandemic response innovations. She bridges B2B and B2C domains, addressing brand trust, financial literacy, and multicultural marketing challenges.

Awards:

• First Place in Case Writing Competitions (Direct Marketing Education Foundation)

Advising & Labs: Guides EM Lab students on real-world projects, such as EV market targeting. Engaged in Action Learning to connect academic insights with business solutions.

Labs/Teams: Core contributor to G-Lab, China/India Lab, and EM-Lab initiatives, fostering global enterprise management expertise.