معرفی
Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School, University of Pennsylvania. He is also the Co-Director of the Wharton Human-AI Initiative. His work spans the Department of Operations, Information and Decisions, focusing on the intersection of technology, business, and society.
Education:
- PhD in Management Science and Information Systems, Carnegie Mellon University
- MPhil in Management Science, Carnegie Mellon University
- Masters in Information Systems, Birla Institute of Technology and Sciences (BITS, Pilani), India
- Bachelors in Electronics Engineering, Birla Institute of Technology and Sciences (BITS, Pilani), India
Research Interests: Kartik’s research focuses on the digital economy, particularly the impact of AI, algorithms, and analytics on consumers, businesses, and society. His work explores internet marketing, e-commerce, digital media, information diffusion, platform economics, and the ethical implications of AI. He investigates how technology transforms business models and consumer behavior in online environments.
Publication Trends: His recent research combines machine learning, causal inference, and behavioral modeling to study digital platforms, user behavior, and AI applications in marketing and operations. The articles reflect a strong focus on empirical analysis of social media, search engines, and platform design, with applications in advertising, content sharing, and product adoption.
Scientific Awards:
- Best Information Systems paper published in Management Science, 2013-2016
- Finalist for Best Information Systems paper in Management Science (2012-2015)
- Recognized as one of the world’s top 40 business professors under 40
- Eleven-time recipient of teaching excellence awards at Wharton
- MBA Excellence in Teaching Award, 2007
- “Goes above and beyond the call of duty” award (multiple years)
Advising and Grants: While no formal PhD students are listed, Kartik has supervised independent studies and mentored numerous students through research projects. His entrepreneurial ventures, such as Yodle and Jumpcut Media, reflect real-world applications of his research. He has also secured significant industry engagement through consulting and executive education with major firms like Google, American Express, and Citi. His work is supported by academic recognition, editorial roles, and media outreach.
Labs and Teams: Kartik co-directs the Wharton Human-AI Initiative, a research hub exploring the integration of human and artificial intelligence in business. He also leads research groups focused on digital platforms and AI ethics, collaborating with scholars across disciplines to advance understanding of algorithmic decision-making and its societal impact.
