معرفی
Dokyun Lee is a Kelli Questrom Chair Associate Professor of Information Systems and Computing & Data Science at Boston University, where he founded the Business Insights through Text (BIT) Lab and co-leads the BU Digital Business Institute Generative AI Lab. His research focuses on the responsible application, development, and impact of AI in business, particularly analyzing unstructured data (e.g., text, images) across digital consumer management, platform design, and human-AI collaboration.
- Education: PhD in Operations, Information & Decisions (Wharton School), MS in Statistics (Yale University), BA in Computer Science (Columbia University)
His work addresses Generative AI (unintended consequences, human-integration frictions), Economics of Unstructured Data (content extraction, marketing), and AI Regulation in contexts like advertising, market competition, and creativity. Recent articles explore LLMs in corporate risk nowcasting, generative AI's effects on online communities, and interpretable deep learning for churn management. His research trends span NLP, computer vision, and causal inference, with applications in digital marketing, e-commerce, and innovation analytics.
- Scientific Awards: INFORMS ISS Gordon B David Young Scholar, INFORMS ISS Sandy Slaughter Early Career, CDO Magazine Leading Academic Data Leader, AMA Don Lehmann Award 2024, MSBA Teaching Award
He has secured grants from Adobe, Google, Microsoft, MassMutual, and Prudential Foundation. His labs (BIT Lab, Generative AI Lab) mentor students and collaborate on AI-driven solutions for business challenges.
