معرفی
Ram Bezawada is an Associate Professor at the Zicklin School of Business, Baruch College (CUNY), specializing in Marketing Analytics and Digital Marketing. He holds a PhD and MS in Marketing and Statistics from Purdue University, an MBA in International Business from IIFT, and a BE in Chemical Engineering from BITS Pilani.
- Education
- PhD, Quantitative Marketing, Purdue University
- MS, Statistics, Purdue University
- MBA, International Business, Indian Institute of Foreign Trade
- BE, Chemical Engineering, Birla Institute of Technology & Science
His research focuses on multichannel marketing, social media analytics, and consumer behavior in digital and retail contexts. Recent work explores cart abandonment recovery using machine learning and cross-media effects in omnichannel shopping.
Ram has received awards including the Best in Track Paper (AMA 2019), PSC/CUNY Award (2018), and MSI-funded competitions (2014, 2010). He has presented at major conferences like INFORMS Marketing Science and AMA Winter Academic Conference.
- Scientific Awards
- Best in Track Paper, American Marketing Association, 2019
- PSC/CUNY Award, 2018
- MSI Competition (Social Media Marketing), 2014
- CIONET European Research Nomination, 2013
- Best Paper in Track (AMA Summer Educators), 2011
Ram's publications span journals like Journal of Marketing, Marketing Science, and Information Systems Research, with ongoing projects on consumer choice dynamics and retail digital strategies.
