معرفی
Sam Hui is a Professor in the Department of Marketing & Entrepreneurship at the C. T. Bauer College of Business, University of Houston. His research bridges marketing and statistics, focusing on innovative methodological approaches to real-world marketing problems.
His research interests include marketing analytics, Bayesian models, machine learning, entertainment industry marketing (movies, TV, casinos, mobile games), in-store shopper behavior, online retailing, and healthcare marketing. He develops and applies advanced statistical techniques to understand consumer decision-making and market dynamics.
The body of his published work, appearing in top journals such as Marketing Science, Management Science, and Journal of Marketing Research, reflects a strong trend toward quantitative, data-driven research with applications across diverse industries. His methodological rigor and interdisciplinary approach have defined his contributions to marketing science.
- MSI Scholar (2020)
- MSI Young Scholar (2013)
- AMA Retail and Pricing SIG Young Scholar (2014)
- MSI/H. Paul Root Award (2014)
- AMA Innovation, Technology, and Interactivity SIG Best Paper Award (2010)
- George B. Dantzig Award (2nd prize, 2008)
- John Howard Dissertation Award (2008)
- AMA EXPLOR Award (2007)
Professor Hui has made significant contributions through his scholarly publications and professional service. While specific details about student advising, grant funding, or research teams are not mentioned in the text, his recognition as an MSI Scholar and recipient of multiple best paper and dissertation awards underscores his leadership and excellence in marketing academia.
