معرفی
Eric Fang is a Professor of Marketing at Lehigh University, holding the Iacocca Chair. He previously served as Assistant Professor (2008-2012), Associate Professor (2012-2016), and Professor & James Tower Fellow (2016-2020) at the University of Illinois at Urbana-Champaign. His research spans digital marketing strategy in data-rich environments, international business, and related subfields.
- Key research themes include online community dynamics, digital advertising, platform ecosystems, and cross-border business strategies
- Collaborations with Alibaba, Tencent, JD, and Netease highlight industry relevance
Scientific Recognition:
- Ranked 9th worldwide (2007-2017) for publications in top marketing journals
- Best Paper Awards: Journal of Marketing, Journal of Retailing, AMA Service Track
- Honored as MSI Young Scholar (2011) and AMA Varadarajan Award recipient (2015)
Featured in Economist and Advertising Age for impactful research.
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