معرفی
Nevena T. Koukova is an Associate Professor in the Department of Marketing at Lehigh University, where she teaches Marketing Strategy (graduate/undergraduate) and Principles of Marketing. Office located in RBC 329.
Her research focuses on:
- Pricing strategies
- Digital product design (e-books, online newspapers, streaming media)
- Consumer decision-making under framing effects
She has published in top-tier journals including Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and Journal of Retailing.
Scientific Awards:
- 2012 - AMA Innovation SIG Article of the Year
- 2010 - Lehigh University Junior Distinguished Teaching Award
- 2005 - Krowe Teaching Excellence Award
- 2005 - Nash Outstanding Doctoral Student Award
- 2004 - Marvin Jolson Outstanding Marketing Doctoral Student Award
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