معرفی
Laura Smarandescu is a Teaching Associate Professor in the Lehigh University Department of Marketing, College of Business. Her academic focus spans decision-making, branding, advertising, and public policy, with interdisciplinary collaborations involving innovation centers and business partnerships.
- Teaches undergraduate and graduate courses: Marketing Research, Global Marketing, Promotional Strategy, Consumer Behavior, Innovation & Product Development, Marketing Strategy, Sales Management
- Active in entrepreneurship, innovation, and service-learning mentorship
- Research published in journals like Journal of Advertising Research, Psychology & Marketing, and International Journal of Drug Policy
- Media visibility in Time Magazine, Huffington Post, and CBS News
Her work bridges marketing theory with public policy implications, emphasizing cognitive and behavioral aspects of consumer choices. Professional engagements include academic journal reviewing for Journal of Advertising, Cognitive Science, and Decision Sciences Institute.
Outside academia, she operated a music venue promoting over 100 national touring acts, demonstrating her entrepreneurial application of marketing principles.
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