معرفی
Daniel (Danny) Zane is Associate Professor of Marketing at Lehigh University’s College of Business, where he also holds the endowed Class of ’61 Professorship. His scholarship centers on consumer psychology, with particular attention to how marketplace information shapes consumer inferences, ethical decision-making, and brand evaluations.
Education & Professional Background:
- Ph.D. in Marketing, The Ohio State University
- Former Marketing Analyst, Harte-Hanks
Research Interests:
Professor Zane investigates the cognitive and emotional processes that underlie consumer judgments. His work examines how consumers draw inferences about themselves and about companies from advertising, promotions, and social-media content. He applies these insights to domains such as sustainability marketing, pharmaceutical marketing, and public-health messaging, with an overarching concern for consumer well-being.
Publication Trends:
Across more than fifteen recent publications (2015-2024), Zane’s research has consistently explored metacognitive inferences, ethical consumption barriers, promotional framing effects, and the psychological consequences of multitasking with advertising. His empirical studies appear in premier journals including the Journal of Marketing Research, Journal of Consumer Research, and Harvard Business Review, and have garnered coverage in national media outlets such as NPR and Reuters.
Scientific Awards:
- Mary Kay Inc. Dissertation Proposal Competition – First Place (Academy of Marketing Science)
- Emerging Scholar in Marketing Communications Award (AMA Marketing Communications SIG)
Advising & Funding:
While specific student names are not listed, Professor Zane actively mentors doctoral and master’s candidates in consumer-behavior research. His projects have received recognition and support via competitive dissertation and emerging-scholar awards.
Contact & Resources:
Office: RBC 382 (inside RBC 385), Lehigh University
Email: dzane@lehigh.edu
Phone: 610-758-4479
Courses: Consumer Behavior, Principles of Marketing
Google Scholar: Profile
