معرفی
Manoshi Samaraweera, Ph.D., is a Professor of Marketing at the University of Central Oklahoma's College of Business. Her research focuses on enhancing salesforce performance, organizational climate, and consumer behavior, particularly in contexts like sales force cohesion and environmental marketing. She teaches courses such as Professional Selling, Marketing Research, and Social Media Marketing.
Education:
- Ph.D., Marketing, University of Houston
- B.Sc. Agri., Economics and Business Management, University of Peradeniya, Sri Lanka
Research Interests: Dr. Samaraweera explores methods to boost sales performance through organizational climate analysis, salesforce competitiveness, and the impact of visual cues on consumer decisions for eco-friendly products. Her work intersects global sales strategies, crisis management, and advertising efficiency.
Awards & Honors:
- Marvin Jolson Award (2016)
- Outstanding Researcher Award (2016)
- AMA Sheth Foundation Fellowship (2009)
Grants & Advising: Received UCO grants (2013-17) and mentored undergraduate researchers on projects like social media profitability and executive LinkedIn connections' impact on stock prices. Advised student presentations at conferences like Winter AMA and ISMS.
Labs/Teams: Collaborates with interdisciplinary teams on salesforce dynamics and consumer behavior studies.
