معرفی
Minjee Sun is an Assistant Professor in the Department of Marketing at Tippie College of Business, University of Iowa. Her research focuses on marketing analytics, digital marketing, and behavioral economics, with a particular emphasis on marketing-sales interfaces, customer feedback dynamics, and digital content optimization. She received her PhD in Marketing from the University of Toronto and holds an MSc and BBA from Korea University.
- Education:
- PhD in Marketing, University of Toronto
- MSc in Marketing, Korea University
- BBA, Korea University
Research Interests: Minjee's work explores how digitization transforms marketing value through three key contexts: (1) marketing analytics enhancing sales performance, (2) satisfaction surveys as strategic targeting tools, and (3) feedback dynamics in digital content creation. Her studies integrate machine learning and causal inference methodologies.
Article Trends: Her publications and presentations (2018–2023) reflect expertise in digital marketing analytics, customer feedback systems, and salesforce management. Key themes include data-driven sales strategies, behavioral economic models for feedback analysis, and structural modeling of consumer interactions.
- Scientific Awards:
- Fellow - ISMS Early-Career Scholars Camp (2023)
- Wendell Smith Award (2023)
- Old Gold Summer Faculty Fellowship (2022)
- Doctoral Completion Award (2021)
- AMA-Sheth Doctoral Consortium Fellow (2019)
- First Place, Poster Presentation (2018)
- Research Initiative Competition Award (2018)
- Rose Patten Fellowship (2017–2018)
Advising & Grants: While formal advisee lists are unavailable, she leads funded research initiatives like The Impact of Business Engagement in Refugee Hiring on Consumer Attitudes (Tippie College of Business, 2023–2025) and Don’t Judge a Book by its Cover (University of Iowa, 2022–2023). She also collaborates on projects like Interactive Customer Feedback (IMI, 2022–2023).
