معرفی
Rebecca Krause-Galoni is an Assistant Professor of Marketing at the Tippie College of Business, University of Iowa. She holds a PhD and MS in Marketing from Northwestern University and a BS in Computer Engineering from Purdue University. Her research explores consumer interactions with unreal environments, focusing on fantasy, storytelling, virtual reality, and artificial intelligence. Her work has been published in top journals like Psychological Science and Personality and Social Psychology Bulletin, with presentations at major conferences including the Association for Consumer Research and Society for Consumer Psychology. She teaches consumer behavior at the undergraduate level and serves on editorial boards as a reviewer.
- PhD, MS in Marketing - Northwestern University
- BS in Computer Engineering - Purdue University
Her research bridges psychology and marketing, investigating how consumers engage with fantastical stimuli. Key areas include narrative persuasion, virtual reality applications, and moral judgments in AI contexts. She explores self-identification through darker characters and the integration of storytelling with product advertising. Her recent work analyzes digital twins, celebrity merch customizability, and fantastical messaging techniques.
Selected awards include the Wendell Smith Award for Research Excellence (2023) and a Graduate Student Poster Award finalist at SPSP (2019). She has received grants like the Graduate School Conference Travel Grant from Northwestern University (2017-2018). Active in academic service, she reviews for journals such as Medical Decision Making and Journal of Experimental Psychology: Applied.
