معرفی
Jihyeon Ha is an Assistant Professor in the Department of Marketing at the Tippie College of Business, University of Iowa. She holds a PhD in Marketing from Emory University, an MS in Business Administration, and a BBA from Seoul National University.
- Education:
- PhD in Marketing, Emory University
- MS in Business Administration, Seoul National University
- BBA, Seoul National University
Her research focuses on leveraging Social Media, Digital Content, and Unstructured Data Analysis using Machine Learning techniques to explore Causal Inference in marketing contexts. A key publication analyzed paywall suspensions' impact on digital news subscriptions in Marketing Science (2023).
Recent presentations at institutions like University of South Florida, Texas A&M, and National University of Singapore highlight her expertise in Multimodal Representation Learning for branded content and Natural Language Processing in brand personality assessment.
