Jangwon Choi

Jangwon Choi is an Assistant Professor of Marketing at the Leavey School of Business. He teaches undergraduate courses in Principles of Marketing and Pricing Strategy. His research focuses on modeling digital marketing interventions, such as promotions of digital content and online advertising, and developing prescriptive strategies for optimization. He employs Bayesian nonparametrics and Natural Language Processing in his work, with publications in the Journal of Marketing Research.

• Education:
• PhD in Business Administration, Ross School of Business, University of Michigan
• MS in Statistics, University of Chicago
• BBA, BA in Economics, and BS in Statistics, Seoul National University

His research interests span digital marketing analytics, econometric modeling, and consumer behavior in digital spaces. His recent work explores topics like consumption-decelerating promotions and the impact of politically biased moderation on social media echo chambers.

No scientific awards are explicitly listed in the provided text. Advising and grants details are not available here. He has no listed lab affiliations or teams mentioned in the current profile.