Hwan-Suk Chris Choi

Dr. Hwan-Suk Chris Choi is a Professor at the University of Guelph, affiliated with the Gordon S. Lang School of Business and Economics and the School of Hospitality, Food, and Tourism Management. He holds editorial roles in top-tier journals such as International Journal of Tourism Research and Anatolia. His research focuses on sustainable tourism, tourist engagement, and technology adoption in hospitality. Dr. Choi earned his B.A. in Philosophy from Chung-Ang University, M.T.A. from George Washington University, and PhD from Texas A&M University. He has secured over $4 million in grants and published over 300 works. His recent articles explore cannabis tourism, value co-creation, and autonomous service robots in hotels. He advises graduate students and actively participates in global tourism policy discussions.

Education:

• B.A. in Greek Philosophy, Chung-Ang University (Seoul)
• M.T.A. in Tourism Marketing, George Washington University
• PhD in Tourism Marketing and Management, Texas A&M University

Research Trends: Recent publications emphasize sustainability, technology integration (e.g., AI, autonomous systems), and emerging markets like cannabis tourism. His work bridges theoretical frameworks (e.g., practice theory, cognitive appraisal) with real-world applications.

Awards: Recipient of multiple Best Paper Awards at international conferences.

Grants & Advising: Over $4 million in grants; supervised numerous graduate students. Editorial leadership includes co-editing International Journal of Gastromy Research and regional editor roles in International Journal of Tourism Research.

Labs/Teams: Active in cross-disciplinary research teams addressing tourism sustainability and technology innovation.