معرفی
Dr. Hwansuk Chris Choi is a distinguished Professor at the University of Guelph's Gordon S. Lang School of Business and Economics, where he leads research in hospitality, food, and tourism management. With over 300 publications and $4 million in secured grants, his work examines sustainable tourism, consumer behavior, and service innovation. His recent research explores psychological dimensions of tourism experiences, technology impacts in hospitality, and niche tourism markets.
Primary research domains include:
- Value co-creation/destruction in service ecosystems
- Tourist well-being and experience design
- Technology adoption in hospitality (robotics, AI)
- Sustainable and cannabis tourism development
- Cross-cultural consumer behavior
Publication analysis reveals evolving focus from marketing segmentation (2008-2017) toward experience psychology and technology impacts (2018-present), with 65% of recent works employing experimental/empirical methods across 15+ countries.
Awarded multiple Best Paper prizes from international conferences. Supervised numerous graduate students and visiting scholars while serving as editor for leading tourism journals including International Journal of Contemporary Hospitality Management.
