معرفی
Dr. WooMi Jo is an Associate Professor and Graduate Program Coordinator at the School of Hospitality, Food and Tourism Management within the Gordon S. Lang School of Business and Economics at the University of Guelph. Her research focuses on consumer behavior and market research in the hospitality and tourism industries, particularly exploring social, cultural, and psychological factors influencing decision-making in lodging sectors.
Education
- B.S. Hotel and Restaurant Management (Minor in Business Administration), Kansas State University
- M.S. Master of Hospitality Management, University of Houston, Conrad N. Hilton College
- Ph.D. Foodservice and Hospitality Management, Kansas State University
Research Interests
Dr. Jo's work bridges consumer behavior theory with practical applications in hospitality and tourism. She examines how cultural contexts, psychological motivations, and social dynamics shape consumer preferences and industry strategies. Her insights contribute to strategic marketing and operational planning for businesses in dynamic market environments.
Professional Details
Office: Macdonald Stewart Hall (MACS), Room 307
Phone: ext. 53633
