معرفی
Jinsoo Hwang is a Professor in the Department of Foodservice Management at Sejong University's College of Hospitality & Tourism Management, where he has served since 2016 with progressive promotion to full Professor in 2022. He concurrently holds leadership roles including Head of the Graduate Program of Foodservice Management (2024) and previously led Sejong University's Graduate School of Tourism (2019-2022).
Education:
- Ph.D. in Hospitality Management, Kansas State University (2011)
- M.S. in Hospitality Management, Florida International University (2007)
- M.B.A. in Hospitality and Tourism Management, Sejong University (2005)
- B.L. in Law, Cheongju University (2003)
His research centers on service marketing dynamics and technology adoption in hospitality contexts, with particular expertise in consumer innovativeness, brand loyalty, and rapport building. Recent work examines emerging technologies including robot food delivery, facial recognition payments, and smart farm restaurant systems through cross-cultural lenses. His studies frequently apply theoretical frameworks like UTAUT, TAM, and social penetration theory to analyze consumer behavior in airline, restaurant, and golf resort settings.
Publication trends reveal consistent high-impact output with 192 SSCI-indexed papers through 2025, averaging 20+ annual publications since 2019. His work predominantly appears in Q1 hospitality journals like International Journal of Hospitality Management (IF=11.7), focusing on technology-service intersections and cross-national consumer behavior comparisons.
Key awards:
- 2024 Highly Cited Researcher (Web of Science)
- Sejong University Distinguished Professor (2023-2025)
- Research.com Top 4 Business Scientist in Korea (2024)
- SciVal Top 3 Author in Korean Business Research (2018-2023)
- Albert Nelson Marquis Lifetime Achievement Award (2018)
Hwang directs the Gwang603 Laboratory and serves as Head of Sejong University's Smart FM Track under the LINC+ industry-university cooperation program. His leadership extends to editorial roles in major hospitality journals where he frequently reviews submissions on technology adoption and consumer behavior. Current research initiatives focus on human-robot service interactions and sustainable foodservice innovations.
