University of Applied Sciences and Arts LucerneSwitzerland
Christina Antonie Reh is a Lecturer at the Lucerne School of Business (HSLU), affiliated with the Institute of Communication and Marketing (IKM MM). Her roles include academic teaching and research in digital marketing and sustainability. She holds a PhD from WHU - Otto Beisheim School of Management and has professional experience in data science and marketing at companies like LOréal and SevenVentures. Education: PhD (tbc 2024), WHU; M.Sc. (2016), LMU Munich; B.Sc. (2013), LMU Munich Her research focuses on digital marketing effectiveness , sustainability in advertising , and consumer behavior . Notable projects include studies on long-term brand equity and sustainable product messaging. Recent work explores the impact of climate pledges on consumer trust. Publications highlight her contributions to media measurement modeling and online coupon strategies. Key awards include the Amazon Research Awards (ARA 2023) and MassChallenge recognition (2024). Advising: No formal students listed; however, co-founded baybies GmbH and Aiko Pet Foods GmbH. Grants: $28,000+ from Amazon Research Awards. Labs/Teams: Co-founder of startups baybies and Aiko Pet Foods, focusing on sustainable consumer products and pet food innovation.
Janna Parker is a professor in the Department of Marketing at James Madison University, specializing in digital marketing, retailing, and nonprofit marketing. With a career transition from political campaigns, she focuses on social media's role in personal and professional branding. Her research examines work-personal social media boundaries, employer governance policies, and volunteerism in nonprofit contexts. Education: Bachelor's in History (California State University Sacramento), Master's (Cameron University), Doctorate (Louisiana Tech) Teaching Interests: Digital marketing education, social media strategy, nonprofit marketing Her scholarly work spans social media governance, volunteer engagement, and retail dynamics, with recent emphasis on digital marketing pedagogy and cancel culture implications. Parker has contributed to academic journals through empirical studies and conceptual commentaries. Key article trends include: Digital marketing education evolution (2024) Social media governance in corporate and nonprofit contexts (2024) Online teaching satisfaction in higher education (2022) Volunteer brand community dynamics (2020) Consumer behavior frameworks (2019) Her media appearances include expert commentary on holiday retail strategies and social media research, reflecting practical applications of her academic work.
Nicole Koschate-Fischer is Professor and holds the GfK Chair for Marketing Intelligence at Friedrich-Alexander University Erlangen-Nuremberg (FAU), where she currently serves as Dean of Research at the Faculty of Business, Economics and Social Sciences. She is spokesperson for the interdisciplinary research focus "Customer Insights" and founding director of the Experimental Lab for Business Insights Nuremberg (ELAN). Previously, until September 30, 2024, she served as spokesperson for the Institute of Marketing and head of the Master's in Marketing program. Professor Koschate-Fischer earned her doctorate and habilitation from the University of Mannheim after completing a degree in business administration and psychology. Her academic journey includes membership in the interdisciplinary Collaborative Research Center "Concepts of Rationality, Decision Behavior, and Economic Modeling" at Mannheim, along with research stays as visiting scholar at University of Florida and University of Texas at Austin. She has held professorships at Technical University of Kaiserslautern and HEC Paris, and served as visiting professor at University of Vienna and Central University of Finance and Economics in Beijing. Research Interests Professor Koschate-Fischer's research spans customer insights , digital marketing , pricing and product management , and marketing analytics . Her work investigates consumer behavior in digital contexts, brand partnerships, life event impacts on purchasing decisions, and the psychological aspects of pricing. She employs experimental research methods and mediation analysis to understand causal relationships in consumer decision-making processes. Her publication record demonstrates consistent high-impact research in leading journals including Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Recent work focuses on digital communication phenomena like emoji usage in electronic word-of-mouth, conversational agent interactions, and the application of behavioral pricing principles in charitable contexts. Professional Recognition Full member of the Bavarian Academy of Sciences and Humanities Member of the Board of Academic Trustees of the Center for Advanced International Marketing Knowledge (AiMark) Editorial board member of Journal of International Marketing Professor Koschate-Fischer regularly serves as reviewer for leading international academic journals and presents her research at both academic and practitioner-oriented conferences. Her work receives funding from organizations including the German Research Foundation (DFG), and she maintains active collaborations with renowned companies across various industries. She has directed the Experimental Lab for Business Insights Nuremberg (ELAN) since its founding, creating a hub for interdisciplinary customer insights research that bridges academic rigor with practical business applications.
Prof. Mark Heitmann is a Professor of Marketing & Customer Insight at the University of Hamburg Business School. He holds a visiting appointment at Nova School of Business and Economics. His research focuses on AI-driven marketing strategies, social media analytics, brand equity, and consumer decision-making. He has held academic roles at institutions including the University of St. Gallen and Christian-Albrechts-University in Kiel before joining Hamburg in 2011. Academic Career: Holds a PhD (2004) and post-doctoral Habilitation (2007) from the University of St. Gallen. Visiting researcher at Columbia University and the Max Planck Institute for Human Development. Research Interests: Applications of artificial intelligence in marketing Social media and digital transformation Ethical consumer behavior Brand self-expression and visual design Marketing technology (MarTech) innovations Key Achievements: Over 20 peer-reviewed publications in top journals like Journal of Marketing Research and Harvard Business Review . Award-winning research includes the MSI/H. Paul Root Award and IJRM-EMAC Best Article Award. Active in translating research into scalable commercial solutions through software-as-a-service ventures. Team & Collaborations: Leads a research team including M.Sc. candidates Sammar Rath, Julia Rosada, Maximilian Witte, Tijmen Jansen, Claus Hegmann-Napp, and Magdalena Heynicke. Engages in interdisciplinary projects with industry partners.
Andreas Eklund is an Assistant Professor in the Marketing Department at the University of Wisconsin-La Crosse (UWL). He holds a Ph.D. in Marketing from Linnaeus University (Sweden), specializing in consumer psychology, and a Master’s degree from Lund University (Sweden). His research focuses on sensory marketing, branding, and service-dominant logic, exploring how sensory cues influence consumer behavior and brand experiences. He has taught courses on branding, consumer behavior, and marketing strategy at universities in Sweden, Norway, and the U.S. Education: Ph.D. in Marketing (Consumer Psychology), Linnaeus University, Sweden M.Sc. in Marketing, Lund University, Sweden Research Interests: Sensory marketing and its intersection with branding Multi-sensory consumer experiences in automotive and retail environments Experiential marketing and value proposition design Congruency theories in brand-consumer relationships Teaching: Recent courses include MKT351 (Principles of Marketing), MKT362 (Consumer Behavior), and MBA755 (Advanced Marketing) Focuses on experiential learning and real-world marketing applications Professional Background: Prior career as a chef informs his sensory marketing research Experience in Scandinavian universities before joining UWL Personal Interests: Outdoor activities (disc golf, ice skating) Swedish salt licorice enthusiast Manchester United football fan
Kevin Lane Keller is the E.B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business, Dartmouth College. He holds a PhD in Marketing from Duke University (1986), an MSIA from Carnegie Mellon University (1980), and an AB in Math and Economics from Cornell University (1978). Prior academic appointments: Stanford University (marketing group head), UC Berkeley, UNC Chapel Hill, Duke University, and Australian Graduate School of Management. Industry experience: Marketing Consultant for Bank of America. Research Focus: Keller specializes in leveraging consumer psychology to enhance branding and marketing strategies. His work spans brand equity, brand architecture, integrated marketing communications, global branding, and digital brand management , with over 120 publications in top journals like the Journal of Marketing, Journal of Consumer Research, and Marketing Science. Recent research explores brand performance in hyper-competitive digital environments and the future of branding. Scientific Awards: 2019 Blair Award for Marketing Accountability (with Roger Sinclair) Ranked #105 Worldwide and #60 in the U.S. by Research.com (2023) Consulting & Public Engagement: Keller has advised Fortune 500 companies including Accenture, Disney, Ford, and Samsung. He co-authored the Marketing Management textbook (16th ed.) with Philip Kotler and Strategic Brand Management (5th ed.) with Vanitha Swaminathan, both foundational texts in their fields. His keynote speeches and workshops have influenced senior management at firms like Google, Microsoft, and Coca-Cola.
Darren Dahl is a Professor at the University of British Columbia (UBC) Sauder School of Business , holding the RBC Financial Group Professor of Entrepreneurship chair. His research focuses on new product development , creativity , consumer emotions , social influence , and social marketing . Education: BCom from the University of Alberta, PhD from UBC Leadership: Dean of the Sauder School of Business Research Trends: Recent work emphasizes innovation strategies , consumer identity dynamics , ethical marketing , and social impact . He explores how organizational structures influence perceptions, the role of identity in consumption, and the psychological drivers of prosocial behavior. Contact: Office HA 769, Tel: 604-822-8556, Email: darren.dahl@sauder.ubc.ca
Associate Professor Chen Lou is a faculty member at the Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU), Singapore. Her research focuses on consumer psychology and advertising effects, exploring how marketing communications influence behavior through information processing mechanisms. She investigates topics like influencer marketing, content strategies, and the psychological impacts of brand communications. A mixed-methods researcher, she employs techniques such as eye-tracking, psychophysiological measures, and big data analytics (e.g., sentiment analysis). Dr. Lou holds editorial roles at journals including the International Journal of Advertising and Journal of Interactive Advertising , and serves on committees for organizations like the American Academy of Advertising (AAA) and the International Communication Association (ICA). She earned her Ph.D. from Michigan State University, an M.S. from Ohio University, and a B.A. from Wuhan University. Her research has been recognized with awards such as the 2021 Mary Alice Shaver Promising Professor Award (AAA) and multiple best article awards. She actively supervises student projects, including top-winning FYPs at NTU. Key research areas include: Influencer marketing dynamics and virtual influencers Social media platform affordances and advertising effectiveness Brand activism and message framing Psychological ownership in content marketing Consumer responses to ethical and cultural messaging
Christian Grönroos is Professor of Marketing at Hanken School of Economics, recognized among the top marketing researchers globally. His pioneering work established service marketing theory and the service logic paradigm. Research focuses on value co-creation frameworks, relationship marketing evolution, and service-driven business model innovation. Publications have transformed understanding of customer management and service productivity. Awards include the Don Schultz Award (2025) and AMS-Parasuraman Best Paper Award. Recent work examines service-informed marketing reform and employee alignment in brand promise co-creation.
Roberto Mora Cortez serves as an Associate Professor in the Department of Business and Sustainability at the University of Southern Denmark (SDU), Kolding campus, with a primary focus on Business-to-Business (B2B) marketing research and instruction. His academic contributions span teaching, publication, and industry engagement within the global B2B domain. His research expertise centers on B2B Marketing , Market Segmentation , and Quantitative Methods , with significant extensions into Sales , Trade Shows , Customer Journey mapping, and DEI in B2B contexts. His methodological approach combines systematic reviews, survey research, and empirical analysis, emphasizing practical applications for businesses across diverse economic environments including Chile and Peru. Key investigations address segmentation efficacy, digital transformation of trade shows, and the integration of diversity principles into B2B selling frameworks. Analysis of his 15 most recent publications (2022-2025) reveals dominant trends toward digitalization, sustainability, and inclusivity in B2B practices. His work consistently bridges theoretical frameworks with actionable implementation strategies, particularly in global and emerging markets. Notable thematic clusters include AI-driven business processes, relationship marketing resilience during economic fluctuations, and social media's role in B2B engagement. No scientific awards, prizes, or fellowships are documented in the available records. Mora Cortez has supervised at least one bachelor thesis student (Catherine Scheck) and teaches courses including Business-to-Business Marketing, Advanced Quantitative Analyses, and Scientific Research Processes. His academic service includes peer reviewing for the Journal of Business & Industrial Marketing and participation in conferences such as the AMA Winter Academic Conference. International collaborations with Georgia State University and the University of Chile indicate active research networking. His departmental work within SDU's sustainability-focused business unit involves media engagement on mining industry marketing in Latin America, including contributions to Peruvian business media on value propositions and trade show ROI. Current research trajectories emphasize digital transformation, sustainable innovation, and DEI integration within evolving B2B landscapes.
Kusum L. Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth College. She has established herself as a leading expert in marketing channel strategy, brand equity, and multi-channel distribution systems. Her research examines the strategic interaction and distribution of power between manufacturers and their distribution channel partners, with particular focus on how store brands, promotions, and brand equity affect performance. Education: PhD, University of Virginia, 1991 MBA, Indian Institute of Management, 1984 BSc (Honors), St. Stephen's College, Delhi University, 1982 Professor Ailawadi's research spans two primary streams: the first focuses on manufacturer-retailer relationships and channel strategy, examining how power dynamics affect brand performance; the second investigates how marketing actions influence consumers' health status and the nutritional quality of grocery shopping. She has pioneered research showing how warehouse club shopping affects consumer behavior, revealing that club store shoppers spend more, shop more frequently, and consume more calories than non-club shoppers. Her work on multi-channel distribution has been synthesized in her influential 2020 book Getting Multi-Channel Distribution Right , which provides practical guidance for managing brands across physical and digital channels. Her extensive publication record in top marketing journals like Journal of Marketing , Journal of Marketing Research , and Marketing Science demonstrates consistent scholarly impact. Analysis of her recent work shows a strong focus on the evolving retail landscape, with particular attention to private label brands, multi-channel strategies, and the behavioral economics of consumer shopping patterns. Her research increasingly bridges marketing theory with practical applications in retail strategy and consumer health. Notable Awards: Winner, Paul H. Root Award for Significant Contribution to the Advancement of the Practice of Marketing (2018) Distinguished Alumni Award, Indian Institute of Management Bangalore (2020) Winner, John D.C. Little Best Paper Award, Marketing Science (2005) Winner, First William Davidson Award for Best Contribution to Theory and Practice in Retail Marketing (1997) Multiple finalist positions for Paul E. Green Award across various years Professor Ailawadi serves as president of the INFORMS Society for Marketing Science and has held editorial positions at major marketing journals including Journal of Marketing , Journal of Marketing Research , and Marketing Science . She teaches the highly regarded MBA elective on Multi-Channel Routes to Market and has consulted with companies across consumer goods, retailing, consulting, and financial services sectors. Her expertise has also been sought in legal cases related to distribution, brand equity, and promotions, where she has served as both consulting and testifying expert. Her research has been widely covered in media outlets including Harvard Business Review , Wall Street Journal , Forbes , and Advertising Age , demonstrating the practical relevance of her academic work. Her TEDx talk 'Outsmarting the Marketers' further illustrates her ability to translate complex marketing concepts for broader audiences.
Steve Worthington is an Adjunct Professor at Swinburne University of Technology's School of Business, Law and Entrepreneurship in Melbourne, Australia. Previously, he held a Professorship in Marketing at Monash University until 2013. His research focuses on financial services distribution via electronic channels, payment systems regulation, and cross-cultural financial practices. He has contributed extensively to academic journals such as the International Journal of Bank Marketing and practitioner outlets like The Financial Times and ANZ's BlueNotes . His work includes analyses of payment card markets in China and Japan, regulatory interventions in Australia's payment system, and expert testimony on financial services marketing disputes. Worthington's research interests span payment systems innovation, consumer behavior in financial contexts, and the intersection of technology with financial services. Notable contributions include studies on cashless society debates, payment fraud dynamics, and the cultural dimensions influencing financial product adoption. He frequently engages with industry conferences and media, offering insights into emerging trends like digital payment adoption and regulatory challenges in the financial sector. His publications highlight interdisciplinary approaches, blending economic policy analysis with marketing strategy. Key themes include the societal implications of cash decline, fairness perceptions in financial services, and the ethical dimensions of payment technologies. Despite no explicit awards listed, his prolific media engagement and advisory roles reflect recognition of his expertise in payment systems and financial markets.
Natalie T. Wood, PhD (Auburn University, 2002), is a Professor of Marketing and Associate Dean at Saint Joseph’s University’s Haub School of Business. Her expertise spans consumer behavior and social media marketing, with a focus on digital engagement and virtual environments. PhD, Auburn University (2002) GradDip in Marketing, Edith Cowan University (1999) BBus in Marketing, Edith Cowan University (1996) Her research explores social media’s influence on consumer trends, political marketing, themed hospitality authenticity, and virtual education. Key journals include Journal of Consumer Behaviour and Business Horizons . Recent publications analyze microblogging’s role in customer service and brand promotion. Notable awards: Saint Joseph’s University Faculty Merit Award for Teaching (2013) and Research (2007). Grants from Arrupe Center (2019) and Direct Selling Education Foundation (2010-2011) highlight her funded work. Professional roles include Assistant Director, Center for Consumer Research (2007-2011).
Dr. Alicia Kulczynski is an Associate Professor of Marketing and Head of the Marketing, Tourism & Business Analytics Discipline at the University of Newcastle. She holds a PhD in Management (Marketing) and undergraduate degrees in Forensic Science and Communication Studies. Her research focuses on consumer behavior, branding, and advertising, with emphasis on spokesperson characteristics, psycholinguistics in branding, and music concert attendance. She has published in top-tier journals like the Journal of Marketing and European Journal of Marketing, and was recognized as Associate Editor of the Year (2024) for the Journal of Consumer Behaviour. Her work bridges academia and industry through collaborations with organizations such as the NSW Ombudsman and Ultra Music Festival. Education - PhD in Management (Marketing), University of Newcastle (2014) - Bachelor of Science (Forensic), University of Newcastle - Bachelor of Arts (Communication Studies), University of Newcastle Research Interests - Consumer behavior and decision-making - Branding and brand communication - Advertising strategies and spokesperson effectiveness - Psycholinguistics in brand naming and consumer priming - Music concert attendee behavior and motivations - Cause-related marketing and social impact initiatives Awards - Associate Editor of the Year (2024) - Multiple Best Paper Awards at ANZMAC (2015–2024) - Teaching Excellence Awards (2016–2024) - Industry Collaboration Recognition (e.g., Ultra Music Festival) Grants & Industry Work - Partnered with NSW Ombudsman to develop AI tools for complaint assistance. - Established an Industry Consultative Committee with Pacific Smiles, Newcastle Airport, and HMRI. - Collaborated on diabetes management system market research with a Swedish SME. Teaching & Mentorship - Teaches marketing research courses with industry-linked projects. - Supervised PhD students on topics like AI-driven pricing, post-purchase dissonance, and omnichannel consumer experiences. - Guided students to publish in top journals such as the Journal of Consumer Behaviour and European Journal of Marketing. Labs & Teams - Leads the Marketing, Tourism & Business Analytics Discipline. - Co-founded the Social Marketing Research Team for Youth (SMRTY) initiative.
Ezequiel Reficco is an Associate Professor at ESCP Business School's Madrid campus, specializing in Management. Previously, he served as Associate Professor at EGADE Business School (Tecnológico de Monterrey) and Chair of the Strategy Department at Universidad de Los Andes School of Management (Bogotá, Colombia). His academic journey includes a post-doctoral fellowship and Senior Researcher role at Harvard Business School (2001–2008). He co-authored books with Harvard University Press and published extensively in journals like the Journal of Business Ethics and Harvard Business Review . He is recognized globally for his research output, ranking among the top 10% of SSRN authors and #108 in Colombia's most cited researchers (2015). His research focuses on responsible management education, corporate social responsibility (CSR), inclusive business models, and strategic cross-sector partnerships. Key areas include leveraging business strategies to address poverty (BoP markets), fostering sustainability through innovation, and redesigning educational curricula for ethical leadership. His work bridges theory and practice, with consulting engagements for multilateral organizations and corporations like Inditex (owner of Zara). Notable achievements include awards from Universidad de Los Andes and Tecnológico de Monterrey for research excellence. He actively contributes to policy debates on social entrepreneurship and global development, emphasizing Latin American contexts. His recent articles highlight trends toward integrating CSR into core business operations and rethinking educational frameworks to address global challenges. Professional roles beyond academia include membership in Inditex's Social Council, advising on ethical practices and sustainability initiatives. His career reflects a commitment to aligning business strategies with societal impact, particularly in underserved markets and developing regions.
