Darren Dahl

Darren Dahl is a Professor at the University of British Columbia (UBC) Sauder School of Business, holding the RBC Financial Group Professor of Entrepreneurship chair. His research focuses on new product development, creativity, consumer emotions, social influence, and social marketing.

• Education: BCom from the University of Alberta, PhD from UBC
• Leadership: Dean of the Sauder School of Business

Research Trends: Recent work emphasizes innovation strategies, consumer identity dynamics, ethical marketing, and social impact. He explores how organizational structures influence perceptions, the role of identity in consumption, and the psychological drivers of prosocial behavior.

Contact: Office HA 769, Tel: 604-822-8556, Email: darren.dahl@sauder.ubc.ca