Darren Mahaffy

Darren Mahaffy is an Adjunct Professor in the Marketing and Behavioural Science Division at UBC Sauder School of Business. With over 25 years of experience in business leadership, strategy, and marketing, his expertise spans consumer packaged goods, natural/organic food sectors, and brand development. He currently leads Mahaffy Strategic Services, advising businesses in strategy and communication.

Education: Honours Bachelor of Business Administration (Hons BBA) from Wilfrid Laurier University.

Research & Expertise: Specializes in business strategy, consumer communication, market research, and people development. His work bridges academic insights with industry practices, emphasizing measurable marketing performance and sustainable brand growth.

Courses Taught (2024-2025):

• Marketing Analysis (BCom)
• Business Development (BCom)
• Marketing Applications (BCom)
• Community Business Project (MMDD)

Professional Experience: Built brands at Procter & Gamble, Gillette, Tropicana, and Campbell’s, and supported natural/organic brands like Nature’s Path Organic Foods and Silver Hills Bakery. Focused on leveraging strategy and communication to drive business growth.