Tim Silk

Tim Silk is an Associate Professor of Teaching in the Marketing and Behavioural Science Division at the Sauder School of Business, University of British Columbia. He holds a BBA from Wilfrid Laurier University and a PhD from the University of Florida. His research focuses on consumer judgment, decision-making, rebate strategies, mental accounting, and procrastination. He teaches courses such as Survey Design and Data Analysis, Brand Management, and New Product Development at both MBA and undergraduate levels.

• Education:
• BBA, Wilfrid Laurier University
• PhD, University of Florida

His research explores how consumers process information and make choices, with a focus on rebates, reward programs, and decision frameworks. His articles address topics like policy implications of consumer rebates, visualization techniques in decision-making, and framing effects in marketing contexts. He is affiliated with the Entrepreneurship and Innovation Group at Sauder.