James Wang

James Wang is an Adjunct Professor in the Marketing and Behavioural Science Division at the UBC Sauder School of Business, University of British Columbia. He holds a BBA from Wilfrid Laurier University and an MBA from Queen's University. With over 18 years of marketing experience, his expertise spans digital marketing, e-commerce, and leadership roles across various industries.

James holds the following academic qualifications:

• Bachelor of Business Administration (BBA), Wilfrid Laurier University
• Master of Business Administration (MBA), Queen's University

His research interests focus on digital marketing strategies, e-commerce innovations, and the application of behavioural science principles in marketing. He explores how consumer behavior and technological advancements shape modern marketing practices.

Scientific Awards: None mentioned in the provided information.

James contributes to academic instruction through courses such as Digital Marketing and Introduction to Marketing at the BCom level. He actively mentors aspiring marketing professionals and shares his industry insights through these educational roles. No grants or lab affiliations are explicitly mentioned in the text.