معرفی
Andreas Eklund is an Assistant Professor in the Marketing Department at the University of Wisconsin-La Crosse (UWL). He holds a Ph.D. in Marketing from Linnaeus University (Sweden), specializing in consumer psychology, and a Master’s degree from Lund University (Sweden). His research focuses on sensory marketing, branding, and service-dominant logic, exploring how sensory cues influence consumer behavior and brand experiences. He has taught courses on branding, consumer behavior, and marketing strategy at universities in Sweden, Norway, and the U.S.
Education:
- Ph.D. in Marketing (Consumer Psychology), Linnaeus University, Sweden
- M.Sc. in Marketing, Lund University, Sweden
Research Interests:
- Sensory marketing and its intersection with branding
- Multi-sensory consumer experiences in automotive and retail environments
- Experiential marketing and value proposition design
- Congruency theories in brand-consumer relationships
Teaching:
- Recent courses include MKT351 (Principles of Marketing), MKT362 (Consumer Behavior), and MBA755 (Advanced Marketing)
- Focuses on experiential learning and real-world marketing applications
Professional Background:
- Prior career as a chef informs his sensory marketing research
- Experience in Scandinavian universities before joining UWL
Personal Interests:
- Outdoor activities (disc golf, ice skating)
- Swedish salt licorice enthusiast
- Manchester United football fan
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