معرفی
Anna Vredeveld is an Associate Professor of Marketing at Berry College's Marketing Department. Her research focuses on consumer behavior, particularly brand consumption's role in experiences, relationships, and moral implications. She explores topics like materialism, possession attachment, and brand engagement's impact on well-being. Her work has been published in top journals such as Journal of the Academy of Marketing Science and Psychology & Marketing. Dr. Vredeveld teaches courses including Principles of Marketing, Brand Management, and Qualitative Research Methods.
Education:
- Ph.D. in Business Administration (Marketing), University of Connecticut
- M.B.A., University of North Carolina at Greensboro
- M.S. in Business and Economics, Lund University, Sweden
Research Interests: Dr. Vredeveld investigates how brands shape cultural identity and interpersonal connections. Her studies analyze brand use in sojourner experiences, emotional intelligence's role in brand attachment, and shared brand consumption in relationships. Key themes include consumer morality, materialism, and brand authenticity.
Publications: Her recent work spans pandemic impacts on student GPAs, brand nostalgia in romantic relationships, and cultural brand engagement. These studies reflect trends in longitudinal analyses, pandemic-era consumer behavior, and cross-cultural marketing dynamics.
Teaching & Mentorship: As a faculty member, she advises students in marketing disciplines but no specific advisees are listed. Her courses emphasize experiential learning and qualitative methods.
Labs/Teams: No formal lab affiliations are mentioned, though her research collaborations include co-authors like Robin Coulter and Selcan Kara.
