معرفی
James E. Burroughs serves as the Rolls-Royce Commonwealth Eminent Professor of Commerce and Director of the M.S. in Global Commerce Program at the McIntire School of Commerce, University of Virginia. With a Ph.D. in Business (Marketing) from the University of Wisconsin–Madison, he is a leading scholar examining how consumption shapes human experience through materialism, culture, and creativity.
His academic credentials include:
- Ph.D. in Business (Marketing), University of Wisconsin–Madison
- M.B.A., University of Wisconsin–Madison
- B.B.A., University of Wisconsin–Madison
Professor Burroughs' research investigates the psychological and cultural dimensions of consumer behavior, focusing on materialism's impact on well-being, existential drivers of brand attachment, and transformative potential of consumer creativity. His work bridges marketing theory with societal challenges, particularly examining how materialism affects marital stability and life satisfaction while exploring pathways to reduce consumption's negative consequences through transformative research frameworks.
Analysis of his 2008-2014 publications reveals evolving emphasis from foundational materialism studies toward global applications of transformative consumer research. Early work established psychological mechanisms linking television exposure to materialism, while later research expanded into cross-cultural contexts and practical interventions for societal well-being, demonstrating consistent theoretical rigor in journals like Journal of Consumer Research and Journal of Marketing.
