Nathan Allred

Nathan Allred is an Assistant Professor in the McIntire School of Commerce at the University of Virginia. His research explores consumer lay beliefs, focusing on conspiracy theories and their societal impact, as well as how beliefs shape sustainable consumption practices. His work has been published in the Journal of Consumer Research.

• Ph.D., Marketing, Penn State University
• B.S., Marketing, Brigham Young University

Professor Allred teaches undergraduate courses on marketing principles and has previously taught Consumer Behavior and International Marketing at Texas Tech University and Penn State University. His expertise spans experimental design, consumer behavior, and sustainability.