معرفی
Kaisa Lund is a Senior Lecturer in Marketing at the School of Business and Economics, Linnaeus University. Her teaching focuses on sensory marketing, digital marketing, scientific methods, and bachelor theses supervision.
Research Interests:
- Consumer information processing
- Judgment and decision making
- Branding
- Sensory marketing
- Retail atmospheric strategies
- Food and health marketing
Scientific Awards:
- Finalist, Journal of the Academy of Marketing Science Best Paper Award (2019)
- Award for Best Paper in 'Food and Health' Track at the AMA Winter Conference (2018)
Industry Collaborations: Extensive experience with Beiersdorf AG (Nivea producer) and ICA (Sweden's leading food retailer). Has presented to executives at IKEA, Beiersdorf AG, ICA, and the Swedish Marketing Confederation.
Media Coverage: Research (notably in the Journal of the Academy of Marketing Science) has been featured in over 100 outlets including New York Times, Washington Post, Newsweek, and Fox.
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