Yeseul Kim

Yeseul Kim is an Assistant Professor in Marketing at the Department of Strategy & Marketing, University of Sussex Business School. She holds a Ph.D. in Marketing from the University of South Florida and dual degrees in Psychology from Korea University. Her research bridges consumer psychology and marketing, focusing on sensory marketing, minority consumer experiences, and retail atmospherics.

Education:

• Ph.D. in Marketing, University of South Florida (2018-2023)
• M.S. in Cognitive Psychology, Korea University (2014-2017)
• B.A. in Psychology, Korea University (2008-2014)

Research Interests: Examines sensory stimuli effects on consumer evaluations, minority consumer perspectives in services, and digital marketing strategies. Recent work explores color's impact on food choices and future retail store design through personalized atmospherics.

Awards:

• 2024 Academy of Marketing Science Dissertation Award Runner-Up
• 2023 AMA Doctoral Dissertation Honorable Mention
• 2022 ACR/Sheth Dissertation Award

Teaching & Grants: Teaches courses like Contemporary Consumer Research Applications. Lead researcher in the British Academy-funded 'Human Factors and Minority Consumer Well-being' grant (2025-2027). Active as a reviewer for American Marketing Association and Society for Consumer Psychology.