معرفی
Hyojin Lee is an Associate Professor of Marketing at San José State University’s College of Business, Department of Marketing and Business Analytics. She holds a Ph.D. from The Ohio State University and M.S./B.A. degrees from Seoul National University. Prior to academia, she worked as a marketer at Samsung Electronics in South Korea. Her research focuses on visual perception and cognition in consumer behavior, with notable publications in Journal of Consumer Research and Journal of Marketing Research. She has received the Edward F. Hayes Symposium 1st Prize and AMA-Sheth Doctoral Consortium recognition.
- Education:
- Ph.D., Marketing, The Ohio State University
- M.S., Marketing, Seoul National University
- B.A., Business Administration, Seoul National University
Her research explores how visual elements (e.g., color, imagery, virtual reality) influence consumer decisions and cognition. Recent work investigates avatar human-likeness in VR, touchscreen effects on social cause support, and color’s role in future-oriented thinking.
Publications span domains like sensory marketing, construal-level theory, and consumer neuroscience. Awards highlight contributions to graduate research and marketing academia.
Labs/Teams: No explicit lab affiliation noted, though collaboration with consumer behavior and marketing research groups is implied through her work.
