معرفی
Olesia Nikulina is an Assistant Professor of Marketing at ESCP Business School in Madrid, specializing in visual and digital marketing, unstructured data analysis, and consumer behavior. She holds a joint PhD from Maastricht University and Hasselt University, and has held roles including doctoral researcher at Maastricht University, visiting scholar at Babson College, and strategy consultant at EY.
Her research focuses on how visual content transports audiences into narratives, published in journals like the Journal of Advertising, and presented at leading conferences such as ACR and AMA. She was nominated for the AMA Sheth Doctoral Consortium Fellowship.
Before academia, she worked as an overseas marketing manager for a major IT company and as a strategy consultant at EY.
