معرفی
Dr. Anwesha De is an Assistant Professor of Marketing at the University of Nebraska-Lincoln's College of Business. Previously, she held an Assistant Professor position at Università Bocconi in Italy. She holds a Ph.D. in Business from Indiana University (2021), an MS in Business from Indiana University (2018), an MBA from XLRI Jamshedpur (2014), a Master's in Statistics from the University of Mumbai (2009), and a Bachelor's in Statistics from St. Xavier's College, Mumbai (2007). Prior to academia, she gained industry experience at Kantar IMRB's Media and Panel group and HDFC Bank's Customer Intelligence Unit.
Her research focuses on digital marketing ecosystems, specifically examining how brand communication strategies intersect with consumer media consumption to impact brand equity and engagement. Core research domains include:
- Social Media Dynamics: Influencer effectiveness and audience interactions
- Digital Advertising: Cross-platform campaign optimization
- Brand Strategy: Equity building in omnichannel environments
- Consumer Behavior: Response patterns to sequenced marketing stimuli
Her publications in premier journals like Marketing Science analyze contemporary marketing phenomena including political advertising interference effects and influencer communication tactics. Research consistently demonstrates methodological rigor through advanced statistical modeling of consumer response data.
Awards & Honors:
- Dalton Publication Award (2020)
- Multiple Doctoral Consortium Fellowships (AMA Sheth Foundation, AMS, Marketing Strategy)
- Research Productivity Awards (2018-2019)
- Dean’s Fellowship (2016)
She teaches undergraduate courses in Digital Marketing & Electronic Commerce (MRKT 441) and Marketing Management (MRKT 442), emphasizing strategic application of digital tools. Serves as reviewer for AMA conferences.
