Terry M Daugherty

Terry M Daugherty serves as Dean of the Scott College of Business at Indiana State University, where he leads academic and administrative functions for the business school. With a robust academic background and extensive publication record, Dr. Daugherty has established himself as a leading scholar in digital marketing and consumer behavior research.

Dr. Daugherty's educational credentials include:

• Ph.D. in Communication Arts & Sciences-Mass Media from Michigan State University (2001), with concentrations in Consumer Behavior & Interactive Media
• M. Phil. in Advertising & Public Relations from University of Alabama (1999)
• M.A. in Advertising Public Relations from University of Alabama (1999)
• B.A. in Advertising from Western Kentucky University (1995)

His research expertise spans digital marketing strategy, neuromarketing, advertising effectiveness, and consumer responses to emerging media technologies. Dr. Daugherty has made significant contributions to understanding virtual shopping experiences, 3D advertising, electronic word-of-mouth, and the application of neuroscience in marketing research. His work consistently bridges theoretical frameworks with practical marketing applications, making it highly relevant to both academic and industry audiences. He has published extensively in top-tier marketing and advertising journals, with recent work focusing on ethical business practices, electric vehicle distribution challenges, and franchising disputes.

Dr. Daugherty's scholarly output demonstrates a clear evolution from traditional advertising research toward cutting-edge areas like consumer neuroscience and digital marketing strategy. His recent publications show increased emphasis on practical business case studies alongside theoretical research, reflecting a commitment to both academic rigor and real-world business application. The breadth of his research topics—from social media marketing to sustainable business practices—highlights his adaptability to contemporary marketing challenges in rapidly evolving digital landscapes.

Dr. Daugherty's scholarly achievements include:

• Nominated for Teaching Excellence Award, Department of Marketing, The University of Akron (2014)
• Student Enrichment Award, College of Communication, University of Texas (2009)
• Nominated for Best Article, Technology & Innovation SIG, AMA (2004)
• Nominated for Best Article, Journal of Advertising (2003)
• Best Paper, Marketing Communications, AMA Summer Conference (2002)
• Research Scholarship Award, ad:tech (2000)
• Outstanding APR Graduate Student, University of Alabama (1997)

As Dean, Dr. Daugherty demonstrates strong leadership in academic administration while maintaining an active research agenda. His extensive publication record, editorial roles, and conference presentations reflect his commitment to advancing marketing knowledge and business education. His work as a case writer and presenter at major academic conferences shows dedication to developing practical teaching materials and sharing insights with the broader academic community. His leadership position indicates significant administrative responsibilities in addition to his scholarly contributions and teaching duties.