معرفی
McDowell Porter III serves as an Associate Professor in the Department of Marketing at the Craig School of Business, California State University, Fresno, where he teaches Sports Marketing, E-Marketing Technologies and Social Media, Strategic Planning in Marketing, International Social Media, and Marketing Management courses. His academic profile reflects deep integration of research, teaching, and community engagement through initiatives like #backinbusiness and #openforbusiness that connect students with local businesses.
- Ph.D. in Business Administration from Louisiana State University
- M.B.A. from the University of Southern California
- B.S. in Marketing from Northern Illinois University
Dr. Porter's research focuses on consumer behavior, mental health wellness, sales strategies, electronic word-of-mouth (eWOM), and persuasion knowledge, with strong emphasis on social impact. His work bridges marketing theory and societal challenges, particularly through mental health advocacy, DEIB (diversity, equity, inclusion, and belongingness) initiatives, and empowerment of marginalized entrepreneurs. He examines how digital environments shape consumer experiences, from social media business promotion to online review systems and crisis response behaviors.
Analysis of his 11 recent publications reveals consistent thematic evolution: early work (2015-2019) established foundations in pricing fairness, online review psychology, and medical tourism advertising, while recent research (2020-2023) pivots toward urgent social issues including mental health marketing barriers, marginalization effects on digital entrepreneurship, and community-based social media interventions. His scholarship consistently targets high-impact journals with rigorous acceptance rates (10-22%), demonstrating methodological sophistication across consumer psychology, healthcare marketing, and digital strategy domains.
Professional recognition includes:
- AxcessCapon Teaching Innovation Award at ACME 2022 Conference
- Best Paper in Consumer Well Being and Social Justice track at AMA 2022 Summer Conference
Dr. Porter actively mentors students toward graduate program admissions while developing K-12 networking skills and leading undergraduate teams in real-world social media campaigns for local businesses. His leadership extends to conference organization as DEIB Track Co-Chair for Academy of Marketing Science (2021, 2024) and Digital/Social Media Track Co-Chair for AMA Summer Conference (2022), where he shapes academic discourse on inclusive marketing practices.
