Oliver Schnittka

Oliver Schnittka is a Professor at the Department of Business and Sustainability (DBS) within the Faculty of Business and Social Sciences at the University of Southern Denmark (SDU), Esbjerg. He also holds professorial roles in Supply Chain & Technology Management and is part of the SDU Climate Cluster, reflecting his interdisciplinary engagement with sustainability and technology.

His research spans marketing, consumer behavior, brand management, digitalization, and sustainable supply chains. He explores how consumers respond to technology, branding, and sustainability initiatives, with a strong empirical and analytical focus.

The recent publications indicate a consistent trajectory in understanding consumer preferences, digital interactions, and the integration of marketing with supply chain functions. His work combines theoretical rigor with practical implications, particularly in sustainable transport, data privacy, and competitive advertising.

• Best-paper-award AMA Summer Conference 2017 (Track: Digital Marketing, Social Media, and Entertainment Marketing)
• Kampmann, Berg & Partner dissertation award
• Best dissertation-based research paper in marketing (University Society Hamburg)
• Best dissertation award (Department of Business Administration, University of Hamburg)

He actively supervises doctoral and master’s students, leads research projects, and contributes to academic governance through committee work. He teaches advanced topics in marketing, digitalization, and consumer behavior, integrating research and education.

His research projects include collaborations across universities and funding from private foundations, focusing on digital security, social media in crises, and inter-institutional academic development.