Stefanie Sohn

Stefanie Sohn is an Associate Professor at the University of Southern Denmark, affiliated with the Department of Business and Sustainability and cross-appointed to Entrepreneurship and Supply Chain & Technology Management. Her research bridges consumer behavior, digitalization, sustainability, and health, employing mixed-method approaches.

• Education: Ph.D. in Business Administration, Technische Universität Braunschweig

Her scholarly output spans AI in customer service, color psychology in branding, and sustainable transport adoption, with publications in Journal of Retailing, Journal of Marketing, and Psychology & Marketing. Recent projects include DigSmart, focusing on chatbot-enabled digital security education.
Key awards include the 2025 Best Paper Award and multiple German industry prizes (2017–2019). She supervises Larysa Luzinska and contributes to conference organization, including the 2025 Global Marketing Conference.