معرفی
Dr. Balaji MAKAM is an Associate Professor in the Marketing Department at Rennes School of Business. He holds a PhD from The ICFAI University, Dehradun (2010), along with specialized qualifications in Business Analytics. His research focuses on customer-service interactions, sustainability communication, online retailing, sensory marketing, and brand management. Dr. MAKAM has contributed significantly to academic journals such as Journal of Retailing, Psychology & Marketing, and International Journal of Hospitality Management. He has held leadership roles including Department Head at Nottingham University Business School and editorial roles in journals like Asia Pacific Journal of Business Administration. His work emphasizes innovation in service robotics, consumer trust in emerging markets, and sustainability-driven marketing strategies.
Education
- PhD, The ICFAI University, Dehradun, India (2010)
- PGP in Business Analytics, Great Lakes Executive Learning (2020)
- BDS (Dentistry), Bangalore University (2000)
Research Themes
Dr. MAKAM’s research bridges marketing strategy and consumer behavior, with a focus on:
- Digital transformation in retail and hospitality
- Sustainability messaging and ethical consumption
- Technology adoption in service environments
- Brand management and customer engagement dynamics
Recent Article Trends
His 2023-2024 publications explore:
- Impact of unconventional packaging on consumer impulses
- Role of social media influencers in eco-friendly consumption
- Trust mechanisms in ghost kitchens and service robotics
- Ethical decision-making in P2P accommodation platforms
Awards & Recognition
While no named awards are listed, his prolific publication record and editorial contributions reflect his academic standing.
Service & Leadership
- Former Department Head (EMM Stream) at Nottingham University Business School (2018-22)
- Committee member for university sustainability initiatives
- PhD coordinator at IBS Hyderabad (2010-13)
