معرفی
Elisa B Schweiger is a Senior Lecturer (equivalent to Associate Professor) in Marketing at King’s Business School, King’s College London. She specializes in retailing, AI applications in marketing, multi-sensory marketing, and pricing strategies. Her research employs behavioral experiments, field studies, and text mining.
Education: PhD in Consumer Psychology from the University of Bath. She also holds a background in psychology and marketing.
Research Interests: Elisa’s work focuses on retail innovation, AI-driven consumer interactions, luxury branding, and the psychological underpinnings of consumer decisions. She explores how technology (e.g., voice assistants, mixed reality) impacts customer journeys and brand relationships. Her research bridges theory and practice, addressing topics like AI ethics, retail atmospherics, and consumer risk perceptions in energy technologies.
Publications: Her work appears in top journals such as the Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Business Research. Recent topics include voice assistant evaluations, AI in lateral markets, and digital retailing trends.
Awards: Recipient of the Dean’s Award for Early Career Researcher of the Year (2022), Journal of Retailing Davidson Best Paper Award Runner-up, and MMA Teaching Excellence Award.
Teaching & Engagement: Teaches Marketing Analytics, Retailing, and research methods in graduate and executive programs. She serves on the editorial boards of Journal of Retailing and Journal of Business Research, and reviews for top marketing journals.
Labs/Teams: Active in King’s Business School’s marketing research teams, focusing on innovation in retail and AI applications.
