Linda Hollebeek

Linda Hollebeek is a Visiting Professor at the Umeå School of Business, Economics and Statistics (USBE), specializing in Business Administration and Marketing at Umeå University. Her research focuses on consumer behavior, social media engagement, brand relationships, and emerging technologies like AI and the metaverse. She has been recognized as one of the world's most cited researchers in 2024.

Her work explores topics such as augmented reality in luxury branding, CSR strategies for customer engagement, and the psychological impacts of smartphone addiction. Key areas include digital transformation in marketing, ethical consumer interactions, and cross-cultural brand dynamics. Collaborative studies often address global challenges like bribery in family firms and stakeholder engagement in emerging markets.

Linda has published extensively in journals like Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, and Psychology & Marketing, contributing to frameworks for customer journey analysis and GenAI adoption. Her research bridges theoretical rigor with practical insights, emphasizing co-creation, data privacy, and sustainable marketing practices.