معرفی
Dr. Kate Jones is an Assistant Professor of Marketing and Brands at Regent's University London, specializing in consumer behavior and metaverse-related brand strategies. Her research focuses on brands in the metaverse, luxury marketing, and real-world consumer decision-making processes. She holds a PhD investigating consumer store brand choices and has expertise in course development for UG, PG, and apprenticeship programs.
Education:
- PhD in Marketing (Psychological Processes in Consumer Behavior)
- MRes
- PGDip
- BSc (Hons)
- AfHEA (Associate Fellow of the Higher Education Academy)
Teaching Roles:
- Module Leader for Luxury Marketing Management and Entrepreneurship in Luxury (MA Luxury Brand Management)
- Course Tutor for Strategic Marketing of a Luxury Business (MA Luxury Brand Management)
- Module Leader for Leadership, Engagement and Motivation (MA Marketing Psychology)
- Leading apprenticeship programs in Luxury Marketing Management
Research Interests: Applied studies of consumer behavior in retail and metaverse contexts, including luxury and mass brands. Her work explores brand positioning, cause-related marketing, and virtual consumer interactions. Recent studies include Gen Z charitable behavior, brand love in the metaverse, and value co-creation in education.
Advising & Grants: Supervises research in brands/consumer behavior and has presented at leading conferences like BERA and Academy of Marketing. No grants or labs explicitly mentioned.
