Jenny Bratherton

Jenny Bratherton is a Senior Lecturer in Marketing and Course Leader for the BA Business & Marketing and BS Business & Luxury Brand Management programs at Regent's University London. She joined the university in 2010 and has held roles including Head of Programme (BAGM) and Deputy Programme Director. Her research focuses on consumer behavior, sensory marketing, and neuromarketing, advising both undergraduate and postgraduate dissertation students.

Educations: MA in Marketing (University of Bradford School of Management, 2000-2001); BA (Hons) German Studies with Italian (Goldsmiths' College, University of London, 1993-1997). She also holds a PGCHTLE (Postgraduate Qualification in Teaching, Learning and Education from 2018).

Professional Affiliations: Fellow of the Higher Education Academy, Fellow of the Academy of Marketing, and Lifetime Associate Member of the Institute of Interactive and Direct Marketing.

Teaching Contributions: Developed the MAMBIT programme (launched 2012) and contributed to the BAGM programme by writing five modules as Pathway Leader for Marketing. Her work emphasizes curriculum innovation in business and luxury brand management.

Prior Experience includes roles as a Lecturer at Leeds Trinity & All Saints College (2003–2010), Marketing Executive at Weetabix (2001–2002), and Holiday Resort Manager at First Choice Holidays (1997–2000).