Bhavini Desai

Dr. Bhavini Desai serves as Senior Lecturer and Programme Director of the MSc Digital Marketing and Analytics at Regent's University London, where she leads undergraduate modules in Digital Marketing, Emerging Technologies, and Quantitative Business Analysis. Previously, she held positions as Associate Professor at American Intercontinental University and Visiting Lecturer at the University of Westminster.

Her academic credentials include:

• PhD in Information Systems and Management, Brunel University (2002-2006), thesis: 'Evolution of Application Service Provider (ASP) business models'
• MSc in Business Information Systems & Management, Brunel University (2000-2001)
• Higher Diploma in Software Applications, Tata Infotech, India (1997-1999)
• BSc Chemistry, St Xavier’s College, Gujarat University, India (1994-1997)

Her research centers on digital business evolution and globalization, with specific focus on technological impacts on business models. Recent work examines social media consumer interactions, luxury brand analytics, and pandemic-driven retail/education transformations, while earlier research established foundational insights into application service providers and IT outsourcing frameworks. She actively investigates privacy implications in data analytics and cross-cultural business dynamics in emerging markets.

Dr. Desai supervises multiple student dissertations including three current MAGM projects and undergraduate Placement Learning Projects. Her teaching spans quantitative business analysis, emerging technologies, e-business, international business, and entrepreneurship across undergraduate and postgraduate programs.