Anabel Gutierrez Mendoza

Dr. Anabel Gutierrez Mendoza is a Senior Lecturer and Director of the MSc Digital Marketing Programme at Royal Holloway University of London. With over 25 years of academic and industry experience, she has held roles at Tecnologico de Monterrey (1994–2004), Brunel University (2004–2009), Regent's University London (2009–2013), and the University of Kent (2018–2020). Her research focuses on digital marketing, consumer behavior, and ethical considerations in emerging technologies, particularly AI in food systems and sustainable fashion. She is a Co-Chair of the Digital Marketing and Analytics SIG at the Academy of Marketing and holds editorial roles in journals like the International Journal of Information Management.

Education: PhD in Information Systems (Brunel University, 2009), Senior Fellow in Higher Education (Advance HE, 2023).

Research Interests: Digital marketing strategies, ethical AI, consumer privacy, sustainable innovation, and cross-sector collaborations. Current projects include AI ethics in food systems and sustainable fashion futures.

Awards: Senior Fellow in Higher Education (2023).

Grants/Projects: Principal Investigator of the ESRC-funded project 'Speculative Woolgathering: Anticipatory Evaluation of Digital Good' (2024–2025).

Affiliations: Member of the SAS UK & Ireland Academic Advisory Board and the International Editorial Review Board of IJIM.