Claudia Quintanilla

Claudia Quintanilla serves as Professor in the Department of Marketing and Business Intelligence at EGADE Business School, Tecnológico de Monterrey. She holds membership in Mexico's National System of Researchers (Level I) and contributes to the Research Group on Responsible Production, Marketing and Consumption.

Her academic credentials include:

• Doctorate in Administration from Tulane University
• Master's in Administration from Tulane University
• Master's in Administration from Tecnológico de Monterrey

Dr. Quintanilla's research centers on consumer behavior in digital environments, examining how technology transforms marketing practices and family dynamics. Her work reveals critical insights into:

• Social media's role in health behavior modification
• Cross-cultural complaint resolution patterns
• Time allocation impacts on consumer well-being
• Ethical dimensions of electronic word-of-mouth
• Intergenerational technology adoption processes
• Sustainable consumption frameworks

Analysis of her publications shows consistent focus on digital consumer interactions across journals like Journal of Consumer Marketing and International Journal of Consumer Studies, with increasing emphasis on social media's psychological and behavioral impacts since 2014.

Her scientific recognition includes:

• Premio Raúl Conde for best paper at the Administrative Sciences Academy Congress (2014)

With over 20 years as an independent market research consultant, Dr. Quintanilla previously directed EGADE's Accreditation and Rankings office while maintaining active research leadership in responsible consumption initiatives through the university's thematic research group.