Jorge Miguel Rocha

Dr. Jorge Miguel Rocha serves as Professor in the Department of Marketing and Business Intelligence at EGADE Business School, Tecnológico de Monterrey, with expertise spanning marketing theory, social research methodologies, and cultural consumption analysis.

His educational credentials include a Postdoctoral Program in Business Administration and PhD in Philosophy from Tulane University, complemented by a Master of Arts from the University of Florida.

Research focuses integrate:

• Advanced social science methodologies including ethnographic market research and mixed-methods design
• Contemporary analysis of social media dynamics and network structures
• Cultural anthropology applications in consumer behavior studies
• Quantitative-qualitative synthesis for business intelligence

His work bridges theoretical anthropology with practical marketing applications.

Professional engagement includes active membership in the American Anthropological Association, International Society for Social Network Analysis, Society for Cross-Cultural Research, and Academy of Management, where he serves as founding member of the Society for Anthropological Sciences.

Academic leadership extends through consulting for high-potential ventures and board membership at Grupo Internacional de Inversiones Monterrey, overseeing projects including Céntrika Residencias, Plaza Céntrika, Hotel Quinta Real Monterrey, and Torre Dataflux. Previous consulting engagements include Grupo IDM México.