José de Jesús Rocha Salazar

José de Jesús Rocha Salazar serves as Professor in the Department of Marketing and Business Intelligence at EGADE Business School, Tecnológico de Monterrey, leveraging 12+ years of financial sector experience from institutions including Grupo Financiero Banorte, HSBC Bank, and Principal Financial Group to bridge academic research with industry applications in business intelligence and risk management.

His academic credentials comprise:

• Doctor in Data Science, Complutense University of Madrid
• Master in Mathematical Sciences, University of Liverpool
• Master in Economic Sciences, Autonomous University of Nuevo León
• Bachelor in Mathematics, Autonomous University of Nuevo León

Rocha Salazar's research integrates generative AI, IoT, natural language processing, and cloud computing to transform financial risk management across credit, liquidity, operational, and market domains. His work pioneers computational approaches for detecting financial crimes through business intelligence frameworks that enhance internal processes and regulatory compliance in banking, insurance, and pension sectors.

His publication trajectory reveals consistent innovation in financial crime detection methodologies, evolving from neural network applications for money laundering identification (2021) to dynamic social network analysis for shell company exposure (2022) and macroeconomic fraud determinant modeling (2024), demonstrating interdisciplinary convergence of computer science, finance, and security analytics.

Key recognitions include:

• summa cum laude doctoral distinction for thesis on money laundering/terrorism financing detection
• Industrial award for patent-developed implementation in financial institution systems

No student advisement or grant activities are documented in available materials. His research operates through direct industry collaboration rather than formal lab structures, focusing on real-world deployment of forensic accounting systems and GenAI-driven risk frameworks within financial institutions.