Aishwarya Singhal
استادیار · Artificial Intelligence in Marketing
Heriot-Watt Universityمعرفی
Aishwarya Singhal serves as Assistant Professor in Digital Marketing at Edinburgh Business School, Heriot-Watt University since 2017. She leads the Marketing and Operations department as Dubai Course Leader for MSc Digital Marketing, MSc IBM with Marketing, and MA Marketing programs.
Education:
- PhD (Interdisciplinary): Role of AI in CRM
- MSc Marketing (Distinction & Top Performer): Heriot-Watt University Dubai
- BBA: Heriot-Watt University Edinburgh
- Diploma in International Business: Brunel University London
- PGCertTL (Special Recognition) & FHEA Fellowship
Her research pioneers the intersection of AI-driven customer experience and emerging digital frontiers. She investigates Social CRM, chatbot applications, metaverse integration, and virtual influencers through interdisciplinary lenses combining digital marketing, human-computer interaction, and consumer psychology. Her methodological expertise spans netnography, ethnography, and SPSS-based quantitative analysis.
Publications reveal an evolving trajectory from foundational CRM bibliometrics (2022) toward cutting-edge explorations of AI ethics in virtual influencer ecosystems (2025), with consistent focus on practical business applications across 14+ international conferences.
Scientific Awards:
- Excellence Award at Hanken School of Economics Doctoral Forum (2022)
- Selection for Cambridge Doctoral Forum & Service Alliance Forum (2024)
- Top Performer designation for MSc Marketing
- Special Recognition for PGCertTL achievement
She actively mentors 150+ postgraduate dissertation students while maintaining industry collaborations across UK, UAE, Egypt, Australia, and India. Current research projects involve senior academics from Oxford, Cambridge, and Queensland universities, focusing on metaverse applications and AI-human interaction frameworks. As Global Course Leader for Social Media Marketing and CNEE affiliate, she bridges academic theory with corporate practice through engagements with HSBC, Kotak Mahindra Asset Management, and entrepreneurial ventures.
